Original AI Prompt
Generate & Play Hailuo AI video：Business Proposal: Tha Khep (The Weaver) Promoters: Dechen Choden & Purnima Pradhan Business Type: Social Enterprise – Pvt. Ltd. Email: [Insert contact email] Location: Thimphu, Bhutan Submitted to: Ministry of Industry, Commerce and Employment (TOT Program) ________________________________________ Overview Tha Khep is a social enterprise aimed at empowering rural Bhutanese women by turning traditional weaving skills into sustainable livelihoods. We produce high-quality, handwoven fashion, home décor, and accessories—infused with cultural heritage and designed for global appeal. ________________________________________ Vision To build a financially empowered network of women artisans preserving Bhutanese heritage while connecting them to ethical fashion markets. Mission: • Provide flexible, work-from-home weaving opportunities • Blend traditional craftsmanship with modern design • Establish a national and international distribution network ________________________________________ Key Highlights • Empowerment: Over 200 women across Bhutan engaged as decentralized weavers • Market Reach: Local retail (Thimphu, Paro), tourism hubs, and global e-commerce (Etsy, Amazon Handmade) • Sustainability: Upcycled packaging, minimal waste, and eco-conscious production • Partnerships: De-suung Skilling Program, Royal Textile Academy, CSOs ________________________________________ Products & Services • Fashion Apparel: Scarves, jackets, dresses • Home Décor: Cushion covers, table runners • Accessories: Bags, laptop sleeves • Custom Orders: Institutional gifting and CSR collections ________________________________________ Business Model Revenue Streams: • Retail and e-commerce sales • Wholesale and institutional contracts • CSR and donor partnerships Cost Structure Includes: • Weaver wages, tailoring & logistics • Marketing, equipment, and rent • Digital infrastructure Value Proposition: • Fair pay & flexible work for women • Culturally rich, modern products • Strong brand identity
AI-Powered Analysis
The video concept revolves around promoting a social enterprise in Bhutan that empowers women through traditional weaving skills, blending cultural heritage with modern design.
